The Uttar Pradesh Government partnering with Google Cloud will launch a Gemini-powered Beckn-enabled Uttar Pradesh Open Network for Agriculture.

This Open Network will provide millions of farmers with one-stop access to essential services, including advisory services, credit, mechanization, and market linkages to sell their produce.
The MOU was signed between UP chief Secretary Manoj Kumar Singh and Ashish Wattal, Managing Director, Google Cloud, India & Saarc in the presence of senior officials from Google Cloud, USA and U.P. Govt. officials here on Tuesday.

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Google’s Gemini agentic framework will enable the network to enable seamless access and break down barriers to adoption by farmers. Farmers will be able to access the network by voice commands in the language of their choice. The languages currently supported include Hindi, Bangla, Telugu, Kannada, Gujarati, and Punjabi, with more being added in 2025.

The Beckn Open Network for Agriculture in Uttar Pradesh is designed as a Digital Public Infrastructure (DPI) and is part of the state’s ongoing efforts to digitize the agricultural ecosystem. This is the first-of-its-kind DPI for agriculture by an Indian state. It leverages Google Cloud’s DPI-in-a-box offering and the Beckn Protocol, an open standard that enables interoperability and decentralized discovery of products and services.

Unlike traditional marketplace apps that operate as closed ecosystems, the Open Network for Agriculture in Uttar Pradesh is built to be open and decentralized. This means any service provider – from input suppliers to financial institutions to government agencies – can easily join the network and connect with farmers. Conversely, anyone can curate these services and build their own farmer-facing solutions, fostering innovation and competition.

UP Chief Secretary Manoj Kumar Singh, said on the occasion that, “The Open Network for Agriculture is a significant step towards achieving our vision of doubling farmer incomes in Uttar Pradesh. I am especially excited that we are able to leverage AI to solve challenges of digital divide when it comes to adoption. This is a strong demonstration of our commitment to good governance and digital empowerment by equipping our farmers with the tools and resources they need to thrive in the 21st century.”

Bikram Singh Bedi, Vice President and Country MD, Google Cloud India said,” We are keen on helping accelerate the adoption of digital public infrastructure (DPI) globally, and particularly in India where it has already demonstrated population-scale impact.”

He further said, “We are proud to partner with the government of Uttar Pradesh on this pioneering initiative. Uttar Pradesh is one of India’s largest agricultural states, with millions of farmers contributing significantly to the nation’s food production. Technology is a critical building block for accelerating the state’s progress in agriculture, and through this Gemini-powered Open Network, the government has created an open and decentralized approach that innovators can leverage to build and deploy solutions for farmers.”

Anil Bhansali, VP Engineering and Head of India Development Center at Google Cloud India said,”We are incredibly excited to see the Google Cloud DPI-In-A-Box solution come to life with the launch of the Open Network for Agriculture in Uttar Pradesh.”

“DPI is a proven approach to public sector digitization journeys, and AI can exponentially increase the usability of public services built with DPIs. We are committed to bringing the benefits of Gemini-powered DPIs to people around the world,”he added.